Sprinklr, Inc. (NYSE:CXM) reported that Diane Adams, the company’s Chief Culture & Talent Officer, sold a total of 12,915 shares of Class A Common Stock on September 18, 2024. The transaction amounted to over $100,000, with the stock sold at a weighted average price of $7.83 per share.

According to the SEC filing, the shares were sold in multiple transactions with prices ranging from $7.75 to $7.98. This sale was conducted under a pre-arranged 10b5-1 trading plan, which allows company insiders to set up a predetermined schedule for buying and selling stocks at a time when they are not in possession of material non-public information.

Following the sale, Adams still owns a substantial amount of Sprinklr stock, with 376,942 shares remaining in her possession. The sale represents a routine transaction by a company executive and was duly reported in compliance with SEC regulations.

Investors often monitor insider sales as they provide insights into an executive’s view of the company’s stock value. However, these transactions can be motivated by various factors and do not necessarily indicate a change in company performance or outlook.

Sprinklr, headquartered in New York, specializes in prepackaged software solutions and has been a key player in the technology service industry. The company’s stock is publicly traded on the New York Stock Exchange under the ticker symbol CXM.

In other recent news, Sprinklr Inc. experienced a shift in its financial outlook as both KeyBanc Capital Markets and Rosenblatt revised their respective price targets for the company. KeyBanc lowered its target to $12, maintaining an overweight rating, while Rosenblatt reduced its target to $10.50, upholding a buy rating. These revisions followed Sprinklr’s recent earnings report, which indicated a shortfall in subscription revenue against consensus estimates and a reduced full-year expectation.

Sprinklr reported an 11% year-over-year increase in total revenue to $197.2 million for the second quarter of fiscal year 2025. The company’s subscription revenue also saw a 9% growth, reaching $177.9 million. However, Sprinklr’s operating margins and per-share earnings fell short of projections, with the operating margin reported at 8% and the per-share earnings at $0.06.

Recent developments include the addition of new customers such as UBS, Ford (NYSE:F), T-Mobile, Grupo Bimbo, and Planet Fitness (NYSE:PLNT), demonstrating Sprinklr’s focus on refining its execution and go-to-market strategy. For the third quarter, the company projects total revenue to be between $196 million and $197 million, with subscription revenue estimated at $177.5 million to $178.5 million. Despite facing challenges, the company remains committed to its growth strategy.

InvestingPro Insights

As Sprinklr, Inc. (NYSE:CXM) navigates the complexities of the market, recent insider trading activity has caught the attention of investors. Diane Adams’ sale of Sprinklr shares may raise questions about the company’s valuation and future prospects. To provide additional context, let’s consider some key metrics and insights from InvestingPro.

InvestingPro Data shows that Sprinklr has a market capitalization of $2.01 billion and is trading at a price-to-earnings (P/E) ratio of 42.02. This valuation is slightly adjusted from the last twelve months as of Q2 2025, with a P/E ratio of 39.63. When it comes to growth, the company has seen a revenue increase of 14.72% over the last twelve months, which speaks to its ability to expand its business in a competitive market.

One of the InvestingPro Tips highlights that management has been aggressively buying back shares, which can be a sign of confidence in the company’s value and a potential catalyst for stock price appreciation. Additionally, Sprinklr holds more cash than debt on its balance sheet, indicating a solid financial position that could weather market volatility.

However, it’s also important to note that the stock has faced challenges recently, with a 6-month price total return of -39.97%, and analysts have revised their earnings downwards for the upcoming period. This suggests that while there are positive aspects to Sprinklr’s financial health, there are also factors that could be causing concern among investors.

For those looking for deeper insights, InvestingPro offers a wealth of additional tips—there are 11 more listed on the platform, providing a comprehensive view of Sprinklr’s financial health and market position. Visit https://www.investing.com/pro/CXM to explore these valuable perspectives and inform your investment decisions.

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